What if your next vacation wasn’t about sightseeing or chasing adrenaline—but catching up on sleep? Welcome to the world of sleep tourism, a rising trend where travelers book entire getaways designed to help them rest, recover, and restore their circadian rhythms. Think less “packed itinerary,” more “personalized wind-down routine.” From alpine spas in Switzerland to tech-forward wellness retreats in the U.S., people are prioritizing deep rest as their ultimate travel goal—and it’s changing how we think about wellness.

 

Here’s why sleep tourism is gaining traction, what it looks like in practice, and how you can bring elements of this restful revolution into your everyday life (no passport required).

 

 

What Is Sleep Tourism?

Sleep tourism is exactly what it sounds like: traveling with the specific intention of improving your sleep.

 

Instead of planning vacations around restaurants, beaches, or cultural tours, sleep tourists choose destinations based on their sleep-enhancing offerings—like circadian rhythm therapy, high-altitude air for melatonin regulation, digital detox zones, and luxurious sleep-focused amenities. It’s the intersection of travel and biohacking, where rest becomes the destination.

 

While the concept might sound indulgent, it’s rooted in a very real and very widespread problem: chronic sleep deprivation. According to the CDC, one in three adults in the U.S. doesn’t get enough sleep. And with stress, screen time, and 24/7 hustle culture all on the rise, sleep is no longer a given—it’s something people are actively seeking out.

 

Why Sleep Is Becoming a Travel Priority

Sleep isn’t just a feel-good activity—it’s a biological necessity. High-quality sleep improves memory, mood, immune health, hormone regulation, and even longevity. And yet, most people aren’t getting enough of it.

 

Sleep tourism addresses this by removing common disruptors—noise, light pollution, schedule overload—and replacing them with sleep-supportive environments: blackout curtains, grounding treatments, breathwork sessions, and even personalized sleep coaching.

 

Luxury hotels and wellness resorts around the world are taking note. At the Chedi Andermatt in Switzerland, guests can book sleep retreats that include high-altitude oxygenation, aromatherapy, and massage therapies. Six Senses Resorts offer sleep programs featuring sound therapy and smart beds that adapt to your sleep cycle. Meanwhile, wellness-focused destinations like The SHA Wellness Clinic in Spain offer melatonin-balancing menus and wearable sleep tech to track progress throughout your stay.

 

These programs blend ancient rituals with modern science, creating environments designed to restore the body’s natural rhythms—and guests are leaving more energized, focused, and emotionally balanced.

 

Can’t Travel? Build a Sleep Retreat at Home

You don’t need to fly to the Alps to reset your sleep. With the right tools and habits, you can build your own nightly sleep sanctuary—right at home.

Here’s how:

1. Create a Sleep-Friendly Environment

• Keep your bedroom cool (60–67°F is ideal)
• Eliminate blue light with screen filters or blackout curtains
• Use calming scents like lavender or cedarwood
• Invest in supportive, non-toxic bedding

 

This is what sleep tourism excels at: creating an external environment that signals rest. At home, small changes to your bedroom setup can have a big impact on your sleep quality.

 

2. Build a Wind-Down Routine

Sleep tourism programs usually emphasize routine and structure. You can mirror that by creating your own pre-bed ritual. Try:

• Reading (an actual book, not your phone)
• Stretching or gentle movement
• A warm bath or shower
• 4-7-8 breathing or guided meditation

 

And of course, plant-powered supplementation can make your routine even more effective.

 

 

Bring CURED on Your Sleep Journey

Whether you’re packing a bag for a sleep retreat or turning your home into one, CURED products are the perfect companion for better rest.

 

CBN Night Caps

If your biggest sleep challenge is staying asleep, these are your go-to. Formulated with CBN (Cannabinol)—a non-psychoactive cannabinoid known for its sedative properties—plus CBD, CBN Night Caps help support deep, uninterrupted rest. There’s no melatonin, no grogginess—just calm, extended sleep that leaves you feeling truly restored.

 

Use them about an hour before bed, whether you’re at home or unwinding at a resort in the Swiss mountains.

 

Zen Capsules

Struggling to wind down at night? Zen is designed for exactly that. This THC-free supplement blends Reishi mushroom, Magnesium, Ashwagandha, and calming botanicals to reduce stress, soothe the nervous system, and ease your body into a state of readiness for sleep.

 

Perfect for quieting racing thoughts or tension that keeps you wired, Zen fits right into your nighttime ritual—no matter your zip code.

 

Sleep Tourism Is a Wake-Up Call

The rise of sleep tourism isn’t just a travel trend—it’s a reflection of something deeper: people are waking up to the value of rest.

 

We’ve spent decades glorifying hustle, productivity, and doing more with less sleep. But now, from elite athletes to Fortune 500 CEOs, the conversation is shifting. Deep rest is no longer a luxury; it’s a strategy. A foundation. A necessity.

 

Sleep retreats may be the future of wellness travel—but their real value lies in the reminder they offer: Your sleep matters. Your recovery matters. And you don’t need to wait for your next vacation to prioritize either. Dim the lights. Unplug. Take a warm shower. Pop a CBN Night Cap or Zen capsule. And let your body do what it was designed to do: rest, reset, and restore.

 

When sleep becomes the destination, everything else starts to flow.