10/23/23 | Wellness

The Mocktail Movement

In a world that has long celebrated the joy of social drinking, a new movement has taken root offering a refreshing twist to traditional imbibing: the mocktail revolution. Embracing the idea of a vibrant social life without the conversational crutch of alcohol, the mocktail movement has gained traction. It continues to draw attention to the benefits of mindful consumption and the wellness-driven advantages of embracing a sober-curious lifestyle. At the heart of this cultural shift are influential leaders like Ruby Warrington and Holly Whitaker, whose dedication has illuminated the path toward a more balanced and wholesome approach to recreation and relaxation.


Why the Rise in Sober-Curious Lifestyles?


Over the past decade, a remarkable shift in social consciousness has encouraged individuals to explore the rewards of living a sober-curious lifestyle. This movement stems from a collective desire to prioritize overall well-being, mental clarity, and emotional stability. The sober-curious lifestyle isn’t just about abstaining from alcohol; it’s about fostering a deeper connection with oneself and others, uncovering new avenues for joy and pleasure, and savoring each moment with heightened mindfulness and intention.


Given the similar goals and outcomes, it isn’t surprising that microdosing practices, like those involving psilocybin or THC, are experiencing their own simultaneous resurgence. In fact, many health-focused influencers are now openly celebrating their shroomy pregame substances and steering clear of alcoholic beverages. Why? Because these alternatives offer individuals a reliable way to tap into the moment and into their bodies, without the harsh consequences of escapism.


What are the Benefits of Removing Alcohol?


The decision to embrace a life free of alcohol can usher in an array of benefits that extend far beyond physical health. From improved mental clarity and increased emotional resilience to enhanced social interactions and deeper connections, the absence of alcohol can pave the way for a more vibrant and fulfilling existence. The removal of alcohol opens the door to discovering alternative avenues for relaxation and enjoyment, which in turn fosters a renewed sense of creativity and enthusiasm for life’s simple pleasures.



The Mocktail Movement’s Shakers and Makers


Ruby Warrington (author of Sober Curious) and Holly Whitaker (author of Quit Like a Women) are two powerful women leading the mocktail movement, championing the transformative power of mindful drinking and the cultivation of vibrant, alcohol-free social environments. With their insightful guidance and empowering narratives, they have inspired countless individuals to explore the enriching world of mocktails and embrace a lifestyle that celebrates clarity, connection, and holistic well-being. Their pioneering efforts have not only reshaped the perception of social drinking but have also instigated a cultural shift towards more conscious and intentional recreational choices.


A third name that our CURED family may be familiar with is Olivia Noceda. When you head over to her social page, you can expect to find countless delicious mocktails that make sober curious living extremely easy (and delicious). Her limited series podcast, On the Rocks, explores the countless ways alcohol impacts our lives, the science of addiction, and the benefits of embracing sobriety. Oh, and you can find Ruby Warrington and Holly Whitaker sitting down for a sober-curious conversation, too. 



Raise A Glass…of Gummies


As the mocktail movement continues to gain traction in social spheres, it isn’t a new concept at CURED. Whether you are new to the community or an original member, you’ve likely listened to our founding story and learned how the darker side of alcohol consumption influenced our company’s transformative mission and purpose. As more and more individuals normalize sobriety, we’re excited to invite you to join us in exploring the limitless possibilities of alcohol-free living…and we have party favors. 


Our Serenity Gummies are the perfect companion for those seeking stress relief and relaxation without reaching for alcohol. With our all-natural, adaptogenic formula, you can embrace each moment with clarity, creativity, and mind-body tranquility. Whether you’re heading out or staying in, our good-for-you gummies will boost your peace and presence without the day-after drag. 


Join us in celebrating the art of living well, one microdose at a time.

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