8/7/22 | Education

The CURED Collective: This Is Our Mission

Allow us to reintroduce ourselves.


We’re CURED; a cutting edge supplement company that’s carving the path to sustainable, wholistic well-being. We believe in the power of plants and natural remedies. When we look at the multitude of issues we have faced in our own lives, we see plants as possessing the power to support us in ways mainstream medicine and tactics have fallen short.


In 2018, the Farm Bill legalized the (regulated) production of hemp. Until then, hemp wasn’t differentiated from other cannabis plants under federal law. Any plants derived from the cannabis genus were effectively made illegal in 1937 under the Marijuana Tax Act; and formally made illegal in 1970 under the Controlled Substances Act.


With such wide-sweeping legislation and the criminalization of cannabis, the narrative surrounding the plant was permanently changed. It was quickly and comprehensively vilified, despite existing as a potent remedy and ritual in many cultures for thousands of years.


Back in 2017, we saw a gap in the supplement industry and we sought to fill it. We knew it was time to reintroduce high-quality, full-spectrum hemp extract (CBD) as a health and wellness supplement. It didn’t belong on the fringes – but moving it to center stage would require countless hours of work, unbreakable resolve and resilience, unprecedented honesty and transparency, and products that actually worked.




One Company, Rooted In Nature

Six years into our mission, we can confidently say that we did fill the gap, and promptly went on to find more holes in our industry to fill. We are one company, rooted in nature; so we looked to the natural world to learn how we might continue to infuse its wisdom and vitality into our community.


We took the knowledge we had gained from our search and developed products to carry individuals from sunrise to sunset, from dysfunction to function, and from mediocrity to true brilliance. We became masters in modern herbal formulations inspired by ancient traditions.


As we continued to evolve and mature as a company (in both product- and people-focused ways), we committed ourselves to integrity and service. We discovered ways to blend our core values (nature, responsibility, and service) with our proprietary trinity of ingredients; cannabinoids, functional mushrooms, and adaptogens.




Embracing A Mission Bigger Than Ourselves

We ultimately set ourselves apart from the pack – from the countless other companies in the supplement industry – and we can summate our break-away in one sentence: we are not a company driven solely by profit, but instead a movement galvanized by purpose and prosperity. Your purpose and prosperity. 


As we have worked tirelessly to become the bridge connecting our collective back to their true nature, original design, and ultimate potential; we have developed a culture of ambition, breakthrough, and impact at CURED. One we are excited to maintain. 


Every individual walking this planet holds an inner vision of who they want to be and what they want their lives to feel like. We have all experienced the weight of recognizing the internal split; the chasm of being ‘here’ when we’re ready to be ‘there’.


Our supplements return your body to true balance and homeostasis, while our community connects you with like-minded, value-oriented, mission-driven dreamers. We are here to support you in your journey to actualization – because we believe that what our world needs most right now is your truest, most rooted self. One that is as in touch with the plant-y kind of nature as it is with human nature.


As we near our sixth birthday celebration, let us assure you: we’re just getting started. Thank you for continuing to trust us with your health and enroll yourself into our mission at CURED. We are stronger with you beside us.

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